As professional photographers, their goal is 'Getting the Perfect Shot'. But there are always stresses and setbacks in preparation for, and during, a photoshoot (eg. losing lens caps, properly protecting gear, etc.). Eventually, They lose sight of that goal.
Sometimes even a setback is so great (accidentally breaking a lens) that it prevents us from getting the shot altogether.
They wanted to solve that problem; take away stress and alleviate anxiety to help you continue getting the 'Perfect Shot'. Enter the Universal Lens Cap.
They spent a year rounding up mechanical and industrial engineers, gathering feedback from professional photographers and videographers, going through 6 different molds and filing 2 different patents until they felt they nailed it.